olanun LOGO 2.png

 Adam  Azhari
 Screen Shot 2016-08-03 at 20.50.58.pngScreen Shot 2016-08-03 at 20.50.42.pngScreen Shot 2016-08-03 at 20.50.47.png



The information in this email and any attachments may contain proprietary and privileged information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Porn and other Drugs

 It’s safe to say that internet porn has conquered the world.


Its widespread use is one of the fastest growing symptoms of the digital age — viewed and used by nearly every guy with an internet access! This modern global phenomenon has impressively been able to snatch away a significant piece of our attention pie like few advancements have. As a society we have become ensnared by it where it is no surprise to see that we are reluctant to confess (or even consider) the existence of any adverse side effects of indulging in such an activity. But hasn’t porn always been around? What’s so different about today’s porn? How bad could it really be?


Pornography” Origin
Mid 19th century: from Greek pornographos ‘writing about prostitutes’; from pornē ‘prostitute’ + graphein ‘write or record’.


Plague of darkness, Charles Horne 1909

We have always been fascinated by sex. There is something so sensual, so profound and powerful about human sexual intimacy that many psychologists argue its the reason we live! But porn is not sex. It is simply the result of our incompetence to suppress or satiate our own desire for real sex; a laziness which has allowed it to flourish beyond measure. With the help of digitalisation and the internet, porn has grown into something which now defines many of our sexual desires — a sort of global Frankensteinian epidemic.


Past porn and present porn
Pornē (or pornographos) has been ubiquitous with human civilisation. Back then it was bathhouses  and brothels. More recently we developed the playboy-type; nudie mags and backroom video stores. The point is that the further back we go, the less mediums of transfer we had, and the greater the moral, monetary and physical constraints there were limiting our access to novel porn. But now, as though we’ve been trying to break free of the work of some unseen tyrant, oppressing our “right” to as much solo sexy-time as possible, we have finally arrived at a boundless enterprise of sex; normalised by globalisation and irrelevant of age.


Although some of us may argue that those constraints gave classic porn a certain intimacy about them. Modern-day porn throws it all out the window. Maybe these constraints existed for good reason…


Today, the internet brings with it an unrivalled platform for spreading porn and all its related exploitations, where over time its normality has slowly but surely become solidified in our culture (the internet has a talent for creating norms). However, porn isn’t simply confined to your laptop. It is a whole enterprise that spreads to real cultures and affects real people.

Screen Shot 2015-11-18 at 19.31.53

If we compare sex “buyers” (prostitutes) and “non-buyers” (free internet porn), consumers of the latter may fiercely defend that theirs is no where near as damaging as the former. Although there is a growing number of women watching porn, the large majority of avid users today remains male. And so, upon closer inspection, we see that today’s pornstars are nothing but glorified prostitutes where although the user may not be directly paying for their prostitution, he is instead paying with money gained through indirect mechanisms, e.g. online advertising and user analytics. Free is never really free.

By consuming internet porn, we are directly creating demand for filmed prostitution; wherever there is enough demand (whatever that may be), you can be sure someone will supply it:

Did you know?

  • 30% of all internet traffic is pornography.
  • 60% of all porn pages are hosted in the U.S.
  • California is the engine of the U.S. Porn industry, churning out 66% of all porn made in the U.S.

Internet porn transcends the screen. It affects personal relationships and norms within our community.

  1. It changes users’ sexual preferences and expectations: encouraging increasingly extreme sexual behaviour. Users seek, as a reflection of their porn consumption, more sadomasochistic sex.
  2. It encourages prostitution: porn users are 400% more likely to visit a prostitute where they then struggle with personal relationships. They begin to confuse their sex with a prostitute with that of a mutual loving relationship. This results in anger and frustration when partners don’t agree, and difficulties maintaining normal relationships.
  3. It results in a increased demand (and supply) for other sexual activities: strip clubs, erotic massages, lap dances, and escort agencies have become so conventional that many men don’t consider them as forms of prostitution.


The physiology of porn addiction shares similar biological alterations with gaming addiction, food addiction, gambling, alcohol and drug addiction.


Internet porn works by providing the user with unending novelty — In nature it is beneficial for males to be able to fertilise as many willing females as there are available. Therefore, males are able to ejaculate (and fertilise new females) much quicker compared with the same female. So the availability of new females allows for a quicker and more exciting intercourse until he becomes utterly exhausted. This is known as the Coolidge effect.



Porn works by utilising this effect, where each new female on screen is interpreted as a genetic opportunity. But as with any rarity in nature e.g. high calorie foods, overconsumption leads to adverse changes in the body.

  1. Numbed pleasure response: 
the element of novelty allows for more frequent ejaculations and surges in dopamine. Our brain then becomes desensitised to it (via Delta-FosB) where normal day-to-day pleasures just don’t cut it for us anymore.
  2. Hyper-reactivity to porn: other physical changes cause our brains to become hyper-reactive to porn; normal pleasures not only become more boring, we get hyper excited by porn.
  3. Willpower erosion: we become less able to control our desires and become motivated as the frontal cortex changes.


Porn and the Youth
Gary wilson refers to it as the “The Great Porn Experiment”, where porn-watchers have become eager test subjects in the “most global experiment ever unconsciously conducted” with almost no control subjects. It has been found that most boys seek pornography by age 10, driven by a process in which the brain suddenly becomes captivated by sex. Our teenage years are also a time of maximal dopamine production and neural plasticity, where by the time we reach our mid 20’s, our brain has strengthened the heavily used neural pathways, and pruned those which were not. These are the years that a human is most vulnerable to addiction.


Unfortunately, there has not been widespread understanding of the effects of porn on individuals specifically because it has been difficult to find non-users. And since the symptoms of arousal addiction mimic those of:

  • ADHD
  • Social Anxiety
  • Performance Anxiety
  • Depression
  • OCD
  • Erectile Dysfunction (ED),

we have been instead viewing our rising youth health problems inside-out, prescribing medicines that do not tackle the real problem. Another concern is widespread youth (and adult) ED — something completely unique to our modern society.


New technologies have allowed us to do great things; namely to isolate and replicate desired elements of naturally occurrences. But deconstructing natural affairs that would otherwise come novel and wholesome simply to satiate simple desires may not always be beneficial to our kind. Progress is a symptom of a healthy society, but we must maintain control and hindsight over its pervasions. Brian Latour’s “Morality and technology” and Langdon Winner’s “Technological Somnambulism” both emphasise to us the passive stance we have taken in the context of our technologies. We have become victims of our technology where we’d rather not examine the negative externalities of our own productions, choosing instead to live off the superficial. When will we truly start considering the flip-side with an open mind? Just because we may not yet understand the consequences of an innovation, let’s not dive in head first just yet and instead approach with caution and moderation.





Food and other Drugs

“The way we eat has changed more in the last 50 years than in the previous 10,000″.

Screen Shot 2015-10-27 at 23.25.48

It’s no surprise that a remarkable consequence of our modern age is automation; we like having everything organised, paid for, and packed into a bento box without having to worry too much about it. But should we allow this symbiotic ignorance to thrive so freely over something as intimate as our food? What are the consequences of a careless appetite? How far back in the system should I care? Do I even care?

The average modern UK supermarket contains around 38,000 items (some up to 90,000) (47,000 in the US) where there are no seasons but fruit all-year-round, picked half way across the world before being ripened with ethylene gas. There aren’t any more bones in the meat which has been trimmed and packed just the way we like it. There is a plethora of goods stacked in a flood of flavours that would convince your grandad he was in some weird cold war experiment.

So isn’t it strange to see that we are constantly being fed this image of a traditional agrarian farm as the source of all our food where, printed on the labels are farm fresh this and farmer that? The reality is unfortunately not what we’d like ourselves to believe. It is really a factory — in every sense of the word. But what’s so bad about a factory? Let’s start at the beginning.

Screen Shot 2015-11-09 at 16.07.19

In the 1910s Henry Ford’s generous vision to place the car under the “household items” label brought us the mechanised assembly line; a manufacturing process that redefined efficiency and mass production. It was a beautiful invention which brought speed and affordability to goods that were otherwise accessible only to a few – little did he know his idea would completely transform the way our food is produced and consequently our perception of what food is. But lets not embrace Luddism just yet; as with any new technology, its potential can be utilised for good or manipulated to exploit.


Not long after, in the early 1930’s two brothers who owned a small burger bar by the name of McDonald’s had a revolutionary idea to cut costs by bringing the factory system into the restaurant kitchen. Using the philosophy of the assembly line they simplified the menu, fired most of their workers and trained the remaining ones to each do just one thing, allowing them to pay low wages while making it very easy to replace them. This resulted in food that was quick, cheap, and tasted good – and was naturally a huge success. However, this psychology of driving for uniformity, conformity and cheapness extrapolated on a large-scale through both space and time has severe (un)intended consequences.

Screen Shot 2015-10-22 at 12.45.13Screen Shot 2015-10-22 at 12.44.48Screen Shot 2015-10-27 at 22.57.31

The first McDonald’s

The food system we (don’t) know today might as well be something out of a Bond film; a handful of corporations control the vast majority of our food (how it’s produced, sold and marketed), but more importantly don’t actually have much to do with real traditional farmers or farms.

As a supposititious example, If Mc Donald’s is the biggest purchaser of potatoes, beef, pork, lettuce and apples by volume, and they want their Big Mac’s to taste the same everywhere (34,480 restaurants in 119 countries), then they change — quite simply — how food is made.

Screen Shot 2015-10-22 at 13.00.29 Screen Shot 2015-10-22 at 12.50.27 Screen Shot 2015-10-22 at 13.02.49

Modern chicken farming

Today, this vertical and horizontal integration from seed to the supermarket has gone to unimaginable lengths in the name of profit-making and control, to the point that our food is now not only demolishing our environment and society, it has actually become more dangerous to consume. Our food now adversely affects — in ways that are deliberately being hidden from us — our physical and mental health.

Inevitably, In the 2000’s we saw the biggest global obesity epidemic, a never-before seen phenomenon that was not just due to an abundance of cheap crappy food, but additionally a combination of individual and social naïvety and financial vulnerability. For the first time in history, we saw more people dying from obesity than from starvation  — the majority of which were low-income earners (not a coincidental correlation).

The problem isn’t as simple as burning more calories than you eat; unfortunately this layman’s logic instead manifests itself as an issue of rather personal responsibility. The big “eat less, exercise more” strategy was and is in fact a marketing campaign deployed to redirect attention away from the crux of the problem, which we conveniently ate up, spending billions on post-issue “weight loss methods” when It was simply a matter of the food itself.

After all, we are by nature made to seek out certain tastes, namely sugar, salt and fat. Now this is a great tool if you’re a nomad, but not so good when you’re in a Tesco. Why? Because we’ve actually gone so far in developing ever cheaper compounds, specifically made to fool our superficial taste buds, that when consumed have effects that are severely different from those of their real counter parts.

A Modern Cornucopia

In many ways corn is the perfect example. It is used in a multitude of goods (almost any tertiary product from toothpaste to batteries including most of those ingredients you can’t pronounce). It has been specifically modified to outgrow its “weaker” versions, virtually wiping out other strains and is conveniently patented. In many cases it is processed by cheaply hired, largely illegal workers and its production is subsidised by the government. It is used in cow feed when cows should eat grass (makes them fatter quicker), which 1. dramatically increases methane production (livestock is now main contributor to greenhouse gases via CH4) and 2. caused the deadly E. Coli-tainted meat pandemics via acidification of the rumen, killing and hospitalising thousands (E.Coli O157:H7 was also found in apples and spinach due to run-off – it is still found today). It is used as a sweetener (HFCS) in most products which is a major cause of heart disease, obesity, diabetes, cancer, dementia, liver failure and tooth decay even when consumed in moderation.

Generation and transfer of E.Coli O157 via faeces

This slideshow requires JavaScript.

We then hear that these are myths, asserted through the opinion of “medical and nutrition experts” and that we are safe. Yet every year we give trillions to big pharma to “save” us. Even stranger still, like some weird cult our regulatory agencies meant to oversee our “food health” are in fact run by the very same ex-executives of these companies. Remember big tobacco?

Such is the illusion of today’s food; where cheapness is nothing more than the alluring front of a system veiled by this pastoral fantasy, that when all externalities are considered, is truly brutally and mercilessley expensive.

I suppose in a world where doubt and confusion is the currency of deception, they sow the seeds of complacency.

But pulling back the reigns, Jasanoff puts it quite well, “Is it sufficient, for instance, to assess technology’s consequences, or must we also seek to evaluate its aims? Will some of our most revolutionary technologies increase inequality, promote violence, threaten cultures, or harm the environment?” Her idea of “Technologies of Humility” begs the questions we should ask of almost every human enterprise that intends to alter society: what is the purpose; who will be hurt; who benefits; and how can we know? Must we first wait for a thousand disasters to happen? Or maybe we should adopt Collingridge’s framework and place a premium on shitty decisions. We as individuals are the driving force behind any technology; collectively we are what makes it good or bad. The choice is there and always will be, we have the final say.

Truman once said, “If you can’t convince them, confuse them”.

Fed Up.          Food Inc.